The short version
I found entrepreneurship at 17 because of a TikTok video and a crumpled copy of Rich Dad, Poor Dad my dad dug out of a cupboard. Started making content about affiliate marketing, got my first $1,000 commission sitting in a photography class at sixth form, then got shut down by the SEC for being under 18.
After that it was a series of figuring things out. Brand sponsorships. Walking around in a suit handing CVs to estate agents. Social media management for my sister's restaurant. A failed marketing agency where I tried to sell Facebook ads without ever having had a Facebook account. Each one taught me something. Each one got me closer.
Eventually a mentor pointed me back to what I actually knew, and everything clicked. Now I run The Kaizen, where I help people do what I wish I'd done from the start: take a skill they already have and build a real business around it.
2021
Found entrepreneurship at 17. Started with affiliate marketing on TikTok. First $1,000 commission in sixth form. Got shut down by the SEC.
2022
Tried everything. Brand sponsorships (Bitpanda), social media management, SMMA. Turned down a £20K/year estate agent job. Found my lane in influencer marketing (SMIP). Moved to Manchester.
2023
Launched The Kaizen as a newsletter. Grew to 60,000 subscribers. Ran Project Kaizen (100-day challenge, 100K new followers). Launched Skill to Profit as a 10-person cohort first. Full launch was a massive success.
2024
Scaled to $70-100K/month. Built a team of 15+ people. Over 500 people coached. $1.3M+ in student revenue generated.
2025
Retired both my parents. Dad came on as ops manager. Mum doesn't have to work at all. That meant more to me than any revenue number.
2026
Still going. New goals, bigger vision, same stubbornness that started everything.
Beyond the business
Manchester is home. I've lived here, moved to Bath, moved back. Something about this city keeps pulling me in. The grit, the energy, the people.
I bought a Ford Mustang after my first big month. Took it on a driving trip around Europe, hammered it through mountain roads at stupid speeds, came back fine. Then crashed it into a lamppost in Bristol a couple of days later. That tells you everything you need to know about me.
When I'm not working, it's fitness, reading (started with Rich Dad, Poor Dad and haven't stopped since), and spending time with the people I care about. The whole point of building something is so you can actually live well while you're young, not just grind until you burn out.
